Our subconscious minds are responsible for running all of the background processes that keep us happy, healthy and alive. Everything it does is supposed to be for our benefit in some way or another. So even habits that look bad; like overeating junk food late at night, have some sort of positive intention; comforting yourself after a stressful day, or using your taste buds to trick you into thinking you’re having an adventure. 

 

As long as that powerful secondary benefit is being met in the same old way, the subconscious mind believes it’s doing us a favour and is very unlikely to let you change in the ways you want to, like losing weight and keeping it off.